“We offer a new way to connect people”

Joshua rosen   |  Founder freshr



Build a resilient food community, where people make more money, manage any challenge, and still grow.


FRESHr is a digital food-hub.


It connects farms, distributors, and chefs & grocers online, the way they do in the real world.


FRESHr offers Distributors a cloud based Store. 

Their customers can order online from real-time availability.  Distributors can easily edit and update (quantity and prices), orders, harvest-lists, pack-lists, and invoices from phone or desktop.  Broadcast customers with reminders to order with delivery dates and cut-off times. 


Get started

1) Just sign-up, it's free.

2) Enter your "Availability List" into your company's online Store on FRESHr. 

3) Then Broadcast (Email) your customers an Invitation link to order from you online.


Distributor Overview


The Calendar will automatically update your orders, telling you when items need to be picked and delivered. It can help you plan your workflow at a glance. 

  1. The Calendar will automatically create invoices and enter pack and harvest lists based on orders from your customers. 
  2. The ordered items can be easily edited, and payment terms and discounts can be changed at the click of a button.
  3. Create and print individual shipping and packing labels for easy use in distribution. 

Reports + Labels will show everything. Click on it and scroll down if you want to see invoices or just labels. Selecting Quickbooks will allow you to export data to Quickbooks.

Page Selection Tab

Click on the three lines on the blue bar at the top to open up page selection. From here you can select your store, view your calendar, reach out to and keep track of your customers, manage your orders, update your profile, and view reports. If you wish to personalize the icon above your name, click on it and upload a picture.


Your customers will know what's available based on your store.


Scroll to the proper category and click the large on the right

1.  ITEM NAME, and Sub Name (Description)

2. UOM (Unit Of Measure: example Lbs, Bunch, Dozen)

3. PACK (example: Case, Bag, Flat, or Gallon)

4. TOTAL AVAILABLE QUANTITY (example: "500" Lbs)

5. COUNT (example: "10" Lbs Case)

6. + COUNT (Add more Counts: 10 Lbs Cs, 20 Lbs Cs)

7. PRICE (this is your sales price)

8. Image (click on the camera if you want to add an image of the product)

Click the pencil icon to edit an item. Click the circle on the right to toggle an item on or off for your customers to see (the toggle will be blue and the row will be white if it is on). If you work with a distributor, a green dot will show next to the item name if it is toggled on for you but not in the distributor's store. A red dot means that the item is toggled off in your farm.

You may set price tiers for wholesale, retail, and distributors by clicking on the price tiers button.

Personalizing your icon and banner is as easy as clicking on them and uploading a new picture! 

The Search Bar allows you to find items quickly.

The Time-Stamp will sort items in their categories by latest or earliest update.

Clicking Print will generate a pdf version of your catalog.







Use the Broadcast feature to email your Buyers a personal link to Order from your Store

The Broadcast sends an Email to your Buyers with a personal Order link for your Store. Set your next Delivery Date and Order Cut-Off Time and Date.

Add Customers by clicking on the large pink sign on the right. Enter their ordering email, name, and company name. Enter the address by clicking on the newly created customer.

Customers can be sorted alphabetically or by latest update.



Open Profile by clicking on the Page Selection Tab and selecting the little icon of a person under your email. Here you can enter all of your shipping and contact information which will be used for the shipping labels and invoices. You can also select if you want your store to automatically toggle off a product if other customers have already bought everything by selecting "Disabled item from store if Qty goes to 0 or less." Finally, you can enter a personalized bio of your farm for customers to read.



Select Settings by opening the Page Selection Tab and clicking on the cogwheel icon underneath your email. Here you will be able to view and create several reports:

1. Monthly Sales Invoices

2. Monthly Purchase Invoices

3. Annual Crop Timeline (helps you keep track of what will be available when)

4. Organization Login Members (allow employees to access your account through their emails; you will retain admin control).

5. Organic Handler Number (Helps customers verify that your food is organic)

6. Food Definitions Criteria Checklist (If you follow sustainable food and label criteria from different organizations, check them here)

Create Your Store

Add a cover image and your logo to your store

click "change logo" or "change cover" to upload or edit Your images

Upload company images and logo:

  • Add Cover Image
  • Add Your Company Logo


Real-time Farmer Updates

As a Distributor, you can "Add Sources" (as in your Farms and producers) and connect to their availability to receive real-time updates.  Then Add, Update or Edit Items that you sell

click the input field to enter quantity available for an item

Update or edit the Item's info:

  • Enter a new quantity available

Customers Purchase Online

Add Sources and Add, Update or Edit Items that you sell

click the Blue edit icon to update an item

Update or edit the Item's info:

  • Click Blue Pencil Edit Icon

+ Add Item in Store

Edit Item

click the Blue icon next to the item

Update or edit the Item's info:

  • Section
  • Item Name
  • Sub Name
  • Item Description
  • UOM Unit Of Measure
  • Enter Count
  • Cost (what you pay the farm)
  • Price (sales price to your customers.
  • Add Image
  • Price Tiers

Toggle ON or OFF Item

click on the blue box with the check mark

Toggle Item On or Off to:

  • ON make the Item visible to your Customers
  • OFF to hide the Item when it's off season or available


Add Source to your Store

click the sources name to edit the items in your sources store

Edit Source's Store info

  • Add Items
  • Toggle ON or OFF Item you want to display in your Store
  • Update and Edit Quantities Available and your Prices


Add Source

Add Source

click the sources

Enter Source's info

  • Email
  • Company Name
  • and Full Name of the Source (Vendor)

Edit Source's Contact Info

Add Source

click the Info icon to the left of the Sources name

Enter Source's info

  • Enter all of the Source's Contact info

Customer Orders

View and Edit Customer's Order

click on an invoice


  • Enter a new quantity in the input field
  • Click the Blue Edit icon to edit the details of each item in the order


Edit Orders

Add Source

click the Info icon to the left of the Sources name

Enter Source's info

  • Enter all of the Source's Contact info


Add Source

click the Info icon to the left of the Sources name

Enter Source's info

  • Enter all of the Source's Contact info


Add Source

click the Info icon to the left of the Sources name

Enter Source's info

  • Enter all of the Source's Contact info

Broadcast Customers

Broadcast all your Customers, or contact them individually

click Broadcast customers, or click the invite link to the right of a customer's name

Enter a message

  • Set delivery date
  • Set cut-off date and time for a customer to order


Add Source

click the Info icon to the left of the Sources name

Enter Source's info

  • Enter all of the Source's Contact info